Privacy Policy

At Tails on Trails, Wirral ("we", "us", or "our"), we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our dog walking services, visit our website, or communicate with us.

1. Who We Are

Tails on Trails, Wirral
07951 347977
ruth@tailsontrails-wirral.co.uk
www.tailsontrails-wirral.co.uk
Data Controller: Ruth Clarke

2. What Information We Collect

We may collect and process the following personal data:

Personal Information:

• Name
• Address
• Telephone number
• Email address

Pet Information:

• Pet name, breed, medical needs, behaviour traits

Payment Information:

• Invoices, payment records (processed via third-party providers; we do not store card details)

Communication:

• Emails, texts, phone calls, and other correspondence

Website Usage Information:

• IP address, browser type, pages visited, via cookies or analytics tools (if applicable)

3. How We Use Your Information

We use your personal data to:

• Provide dog walking and pet care services
• Communicate with you regarding bookings, updates, or emergencies
• Maintain internal records
• Comply with legal obligations
• Improve our services and customer experience

4. Legal Basis for Processing

We process your data under the following lawful bases:

• Contractual obligation: To provide our services as agreed.
• Legal obligation: To comply with the law (e.g., tax, insurance).
• Legitimate interest: To operate and improve our services.
• Consent: Where required (e.g., marketing communications).

5. Sharing Your Information

• We do not sell your data. We may share your data with:
• Veterinary clinics (in emergencies)
• Insurance companies (if applicable)
• IT service providers (for email or scheduling tools)
• HMRC or legal authorities (where legally required)
• All third parties are required to protect your data and use it only as instructed.

6. Data Retention

We retain your data only as long as necessary to:

• Fulfil the purposes outlined in this policy
• Comply with legal and accounting obligations
• Typically, we retain client records for up to 6 years.

7. Your Data Rights

Under UK data protection law, you have rights including:

• Access to your data
• Correction of inaccuracies
• Erasure of your data (the “right to be forgotten”)
• Restriction or objection to processing
• Data portability (in some cases)

To exercise your rights, contact us at ruth@tailsontrails-wirral.co.uk

8. Security of Your Information

• We take appropriate security measures (such as password protection and secure storage) to prevent unauthorised access, alteration, disclosure, or destruction of your personal data.

9. Cookies and Website Tracking

If our website uses cookies, a separate Cookie Policy will explain their use. You can control cookie settings via your browser.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with an updated effective date.

11. Contact Us

If you have any questions or concerns about this policy or your data, please contact:

Tails on Trails, Wirral
07951 347977
ruth@tailsontrails-wirral.co.uk
www.tailsontrails-wirral.co.uk

If you are not satisfied with our response, you can complain to the Information Commissioner's Office (ICO):
https://ico.org.uk/
Phone: 0303 123 1113